Posted on: 14 April 2017
If you sell candy, either as a full-time business or on the side as more of a hobby, then having attractive boxes is important. The right box will entice customers to buy your candy -- and it will also make your candy seem even more appetizing than it already is. Here are some tips to help you design the best boxes for your candy.
Use natural colors.
Candy is fun and exciting, but bright colors can be less than appetizing. When was the last time something bright blue and yellow actually made you feel hungry? Since natural foods are subdued colors like tan, brown, green, and even pale pink, using these colors on your packaging will make your customers feel hungry. Plus, there is a big trend towards more natural, wholesome foods. If your candy uses natural ingredients, like GMO-free nuts or organic chocolate, using natural colors on your label will convey this well.
Don't overload it with information.
You probably have a lot to say about your candy. You want to tell customers how you formulated your recipe and about the memories each one of your candies evokes. You may even be legally required to provide a list of ingredients or nutrition facts. However, loading all of this information onto your candy box will just overwhelm customers. Try to design as simple a label as possible. Include your business name, the name of the candy, your website information, and perhaps a brief description of the candy. Put all other information on an insert that you place inside the box. That way, it is available to customers, but not right in their faces.
Choose foil-lined packaging.
You can often find candy boxes made from plain cardboard. While these may be an inexpensive option, they are likely to absorb oil from candies like chocolates and caramels. And if it is at all moist outside, the moisture can seep in through the cardboard and cause your candy to soften. A much better choice is boxes with foil lining. You may also find some with plasticized lining: these are suitable, too.
Smaller boxes are better.
When you have a choice of box sizes, always choose the smaller boxes over the bigger ones. Customers who want more candy than is contained in a single box can always buy two. However, if you were to go with larger boxes, you may lose out on customers who only want a little or who cannot afford a larger box.Share